Hill & Knowlton worked with HSBC on the Future of Retirement campaign, launched in ten countries across the globe, in 2005. This campaign has helped establish HSBC as a leader in the ongoing debate on retirement, longevity and ageing.

What we did:
» HSBC Future of Retirement case study (PDF)
» HSBC Future of Retirement in detail (PDF)

From the moment London was shortlisted as an Olympic host country, to the announcement in Singapore that they had won, Hill & Knowlton provided communications and lobbying support to the London 2012 bid team. Across 27 markets, nationally and internationally, our campaigns persuaded the British public to passionately support the Bid, and encourage international media to positively influence the IOC members.

What we did:
» London 2012 case study (PDF)
» London 2012 press coverage (PDF)

Hill & Knowlton not only increased sales of nutella by 24% in Germany with it’s “40th Anniversary” campaign, but also helped create a nationwide awareness in all communication channels and through all audiences.

What we did:
» nutella case study (PDF)
» nutella clippings (PDF)

NVMO – Dutch Association for Medical Oncology

In a campaign that started in September 2003 and resulted in its desired effect in June 2005, Hill & Knowlton Netherlands designed, executed and managed a lobby towards the Dutch government in order to change the reimbursement system for high-priced, innovative drugs.

What we did:
» NVMO case study (PDF)
» NVMO press cuttings (PDF)

TomTom

One of the key challenges for TomTom throughout 2005 was to broaden the appeal of sat-nav devices by driving greater awareness of TomTom and its devices through the consumer and lifestyle media. Hill & Knowlton worked with them and helped them smash their sales targets for the year and maintain their position as number one navigation solutions provider in Europe.

What we did:
» TomTom Consumer Outreach Programme (PDF)
» TomTom Europe (PDF)